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Dynamic email marketing material showing different items to different subscribersPredictive recommendations recommending items before customers searchAutomated campaigns triggered by specific behavioral signalsReal-time spending plan allotment to the best-performing innovative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, surpassing common project norms.
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