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Dynamic e-mail marketing content revealing various items to different subscribersPredictive suggestions suggesting items before consumers searchAutomated campaigns set off by specific behavioral signalsReal-time budget plan allotment to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, surpassing common project norms.
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